Source: Cyber Sushi Design
Mobile web design has evolved exponentially in recent years with the advent of smartphones. Recent web traffic trends have shown that there has been a mass migration of desktop users to mobile devices as their platform of choice. The growing mobile user base has forced web design to become responsive to accommodate mobile web viewers.
It’s safe to say that this trend is going to continue with the convenience and ease of web surfing through a smartphone. As smartphone owners multiply and faster networks prevail, it becomes increasingly apparent to any web designer how essential having an effective mobile web design really is.
Failing to realize the significance of a mobile-ready website, brands will risk losing a large chunk of web traffic. Daza Design provides web design services as an online design agency, and we ensure that every website we build has been optimized to be mobile-friendly. Along the way, we’ve come up with practices to create an effective mobile web design. Check it out below!
Design with users in mind.
Before you even consider designing a mobile-friendly website, you have to consider how will your users interact with your mobile web design. Consider the user experience — what is it exactly that users hope to accomplish with your mobile website? Do their goals align with your own defined goals for your users?
Strike a balance between the needs of your users and what you as the mobile web designer also hope to accomplish. Identify these goals through interviews, testing and analytics. Once you have, make sure your mobile web design makes it easy for your users to accomplish their goals. Presenting a clear path for their journey in your mobile web design will provide a fulfilling user experience.
The full website should be accessible!
With web designers catching up to current design trends, there are some who have already seen mobile websites that have been optimized for their devices. However, there are times that when users access these mobile websites, they would instead rather access the full desktop version of the site.
It’s already challenging to identify the needs of your users and it’s close to impossible to predict the needs of all users. It’s best to play it on the safe side and provide mobile web viewers the ability to toggle between the desktop website and the mobile website. Providing this options will help ensure that you, as the mobile web designer, cover all your bases in case your mobile web design doesn’t satisfy all their needs.
Different experiences for different devices.
Optimizing for different devices such as smartphones and tablets can be costly and time-consuming, but it’s still worth the time and the money. A technique, growing in popularity, that encapsulates the very needs of mobile-friendly designed websites is responsive design. It’s an immensely effective technique, allowing for the creation of a single web design that will naturally scale itself depending on the screen size and its orientation. Approaching the mobile web design process with responsive design will allow you to present users with varying experiences depended upon their viewing device.
It would be wildly inefficient and ineffective to have users experience a mobile design on their desktop computer. Instead, when you tailor experiences based upon the different devices, you will create immersive experiences that can only be found through the different screen sizes — the ability to seamlessly switch back-and-forth through different experiences is a big draw for users with an ecosystem of devices. Creating harmony with your mobile web design will only attract more users.
Your content will be skimmed through.
This is an unfortunate truth. With the way society has progressed with its hunger for real-time news and up-to-date information, people have grown adept at identifying content that truly interest them — otherwise, you can see your bounce rate go up. Since mobile web users are always on the go and in such a rush, you need to help your users locate valuable information (to them) more efficiently and effectively.
On your mobile web design, keep the copy and images at minimum as it takes way too much real estate on the already tiny mobile screen. Instead, highlight the most valuable sections of your text and use large headlines to quickly capture the attention of your users. With the already small screens of smartphones, the need to make your content quick and easy for users is an important practice in mobile web design.
We already touched upon it in the last practice, but it bears repeating: SMARTPHONES HAVE SMALL SCREENS! Therefore the most logical solution to this problem is to have the content on your scaled mobile web design to be large enough to be legible. Having content that is difficult to understand is a big no-no and will only provide viewers a stressful negative user experience.
A good sign that your content is too small and illegible is if during the testing phase, you discover users are needing to magnify and zoom in on the text to read it. Not only does an illegible mobile web design provide a negative user experience but it also isn’t ergonomic for your users. Wasting time on gestures to zoom in and giving users more actions to accomplish their goals (combined with illegible content) will be enough to lose users completely. It may seem like a simple practice, but it can easily be overlooked!
Daza Design hopes that these practices will help you create an effective mobile web design. Remember that these are some basic practices that you can incorporate within your design processes and services, but you aren’t limited to them either. If there are other essential practices to create an effective mobile web design, let us know! As online design agency, we are always hungry to learn more about our passion!